DNV GL Marketing and Communication Manager in Høvik, Norway
To enhance our Reach, Reputation, Relations and Revenue - we are searching for a top motivated colleague to take on the role of Marketing and Communications Manager, Electric Grid. This is a global role and the location will be decided depending on the most suitable candidate. The Global Marketing department is located in Høvik, Norway while the main product team is situated in Corvallis, Oregon, US. The role will also cooperate closely with the Business Area Energy located in Arnhem, Netherlands and Singapore.
Software is one of five business areas in DNV GL, and the MarCom team consists of 18 dedicated people. Including our regional Marketing and Communications unit we are in total 24 highly skilled professionals. You will work in close cooperation with colleagues from our divisions; Sales, Consulting and Product & Technology, in addition to peers in the other business areas and Group Communications.
The role will report to head of section for "Campaigns", a unit consisting of additional ten colleagues covering different software product lines within oil and gas, maritime, energy and QHSE as well as our Regional MarCom. In addition, the MarCom unit consists of the following pillars; Content and Brand, Analytics, Digital Platforms & Technology, Media Relations & Internal Communications.
We are looking for a candidate who will manage the marketing and communications activities to ensure the global market success of our software solutions targeting utilities within the energy industry.
Areas of responsibility include, but are not limited to
Establish a tactical marketing and communications plan, with corresponding activity plan. All to enhance our Reach, Reputation, Relation and Revenue
Campaign planning and execution, utilizing channels like social media, video, ads, webinars, events, PR, search engines, web, etc.
In collaboration with the Sales Division run the lead management process
In collaboration with the Sales and Product & Technology Divisions manage product roll-out processes
Develop marketing collaterals, including insight papers, to enhance our reach and reputation
Develop digital customer journey nurturing programs, both pre- and after purchase
Plan and execute Search Engine Marketing programs
Plan and execute customer advocacy programs
Be responsible for marketing analytics and reporting within the software product line, utilizing tools like Salesforce and Google Analytics
Continuously focus on achieving lead and opportunity targets, and improving conversion rates of the marketing and communications activities
Global travel (10%)
Key performance indicators:
Lead generation (no. of qualified/converted leads), successful product roll-outs
Internal relations / stakeholders:
Global marketing Software, Product & Technology division, Consulting division
Minimum seven years of experience from b2b/b2c/b2p marketing communications on tactical and operative level
Experience in software solutions either within Sales, Marketing or Product development domain
Experience in the energy utility domain and an understanding of the competitive landscape is an additional advantage
You have broad and in-depth knowledge of digital marketing programs and can develop a strategy thereafter implement tactical and operational plans based on your systematic findings.
Background from international IT/software organizations is an advantage.
In addition to the above you have experience from the following areas
Digital platforms and how to utilize these to optimize conversions, e.g. Digital Lead Management tools
Google Analytics and AdWords
Search Engine Marketing
CRM tools, Salesforce and/or Oracle is an advantage
Marketing ROI analytics
Challenger Sale methodology
Customer Journey Mapping
You are a team player
You are structured and organized and you go into the tiny details to get results
You are dedicated towards details and analytics. You enjoy digging into numbers with the purpose of optimizing the operation
You are agile, self-driven and a team-player and looking for opportunities to get business results
You are strong believer in the power of technology and understand how it transforms Marketing and Communications
You are passionate about Marketing and Communications and have a deep understanding of what type of activities need to be prioritized to achieve business results
You are result oriented and always doing your outmost to reach the targets
You are creative and always searching for new opportunities
You have excellent English capabilities, orally and written
You have excellent communication skills
You understand the importance of collaboration and personal connections and hence have a willingness and ability to travel globally
You are sociable and create a good atmosphere
For more information, please contact Katja Eriksen, Marketing and Communications Manager, Campaigns and Products +47 402 84 887
Driven by our purpose of safeguarding life, property and the environment, DNV GL enables organisations to advance the safety and sustainability of their business. We provide classification and technical assurance along with software and independent expert advisory services to the maritime, oil & gas and energy industries. We also provide certification services to customers across a wide range of industries.
Combining leading technical and operational expertise, risk methodology and in-depth industry knowledge, DNV GL empowers our customers’ decisions and actions with trust and confidence. We continuously invest in research and collaborative innovation to provide customers and society with operational and technological foresight.
Originated in 1864, DNV GL operates globally in more than 100 countries with our 15,000 professionals dedicated to helping our customers make the world safer, smarter and greener.
DNV GL is the world-leading provider of software for a safer, smarter and greener future in the energy, process and maritime industries. Our solutions support a variety of business critical activities including design and engineering, risk assessment, asset integrity and optimization, QHSE, and ship management. Our worldwide presence facilitates a strong customer focus and efficient sharing of industry best practice and standards.
Requisition ID: 2017-9438
Position Type: Permanent employment
Posting Close Date (Displayed on Portal): 7/8/2017
External Company Name: DNV GL AS
External Company URL: http://www.dnvgl.com/