Takeda Pharmaceuticals Business Unit Head IBD - Norway in 02, Norway

Role Objective

• Responsible for setting the vision, defining the Business Unit (BU) strategy, ensuring execution of brand and key account plans to achieve ambitious goals

• Leads the BU team members and cross functional teams to deliver a superior patient experience, exceed expectations of key customers and become best-in-class

• Is responsible for sound sales & marketing strategies as well as targeted patient programs to ensure successful performance and goal achievement; P&L responsibility for the BU

• Thereby the BU Head acts in compliance with laws, internal regulations, company strategies & Takeda’s corporate philosophy and support GM in achievement of company objectives


Leadership Responsibility for Sales & Marketing Team:

• Initiates and promotes development of direct reports by using defined process

• Promotes cooperative and inclusive way of working together within the BU team members and the cross functional teams

• Ensures the team lives and executes customer-centricity, defined as listening to customers and meeting their needs to provide customer centric solutions, also ensures that in the team mindset and outcomes the patient comes first

• Sets targets and objectives for the BU andpromotes & monitors achievement

• Coaches, mentors and trains employees and appraise performance within the organization

• In cooperation with HR and the General Manager hires, develops and retain commercial staff (marketing, sales) while developing a best in class environment to work in

• Handles all personnel related aspects of direct reports (e.g. vacation planning, travel planning, cost and salary proposals.)

• Takes personnel decisions in cooperation with HR and GM

Financial & Strategic Planning:

• Fully responsible for the local IBD business, including Entyvio and any future products in this therapy area

• Develops and IBD strategy in close cooperation with cross functional team members (medical, marketing, sales, market access, business support functions etc)

• Ensures implementation of policies and programs to achieve maximum sales and profit

• Establishes a financial plan including units, sales and expenses in alignment with overall financial planning process and ensures regular forecasting

• Prepares brand strategy and marketing plan for the IBD brands and develops & coordinates commercial strategies/tactics with specific timelines, budgets and stakeholder responsibilities

• Ensures brands, competition, market dynamics, medical trends and levers of growth are analysed on regular basis and develops view on brand issues, market development, competitive positioning, customer segments & needs

• Establishes and further develops successful go-to-market model and drives projects for a revolutionary new onset in Pharmaceutical Marketing (implementing a best in class specialty care organization)

Sales Force Planning & Management:

• Responsible for building the account management capabilities of individual Key Account Managers as well as the organization as a whole, driving key account management as a mindset rather than just a function

• Involves KAMs and customers in developing customer focused initiatives, projects and materials

• Establishes Sales Force concept including coverage, resource & district planning and targeting & segmentation

• Sets Sales Force Effectiveness standards and KPI’s and monitors achievement on regular basis

• Drives KAM planning and management process

• Cares for highest standard in sales skills of sales force team by dedicated training activities

• Develops effective SF bonus system in cooperation with GM and HR

Project Management & Cross Functional Cooperation:

• Ensures implementation of all truly cross-functional plans for sales and marketing, while working in close collaboration with Medical and Market Access functions

• Transforms and communicates strategies into implementable tactics and ensures smooth execution through own core team and cross functional team members

• Expands products/markets by innovative commercial programs and high quality education programs for health care stakeholder

Customer Activities:

• Identifies, develops and maintains professional relationship with key customers, KOLs and scientific societies, identifies new opportunities and ways to better meet customer needs, serves as role model in terms of customer orientation, in order to develop a high performing customer centric organization

• Provides input for the development of projects and anticipate customer need/solution approach

• Actively participate in customer events and congresses

• Maximize understanding of the customers and uses this information to meet the customer needs

• Identifies possible patient networks and plans and executes fruitful cooperations

• Develops, implements and evaluates meaningful patient programs and services according to patients needs

• Act as a key driver to strengthen reputation of Takeda in the country

Administration, Monitoring & Controlling:

• Plans and monitors the expense budgets and ensures proper resource allocation. Checks constantly the efficiency of tactical measures & programs and takes corrective actions if required

• Monitors KPI’s (sales, MS, prices, timelines, milestones etc.) on regular basis

• Monitors competitor activities (Market Intelligence and Benchmarking) on regular basis and ensure learning points are acted upon.

• Supports adherence to defined local & shared service processes for a smooth handling of internal workflows incl. ordering & purchasing, invoices operation, promo-material-clearing etc.

• Ensures that quality standards and legal & internal requirements are met

Cross country collaboration

• Foster best practice and customer insight sharing among LOC and Takeda international teams with the aim to become a best-in-class organization

• Represent the BU in regional, global or other management team meetings

• Actively collaborating with Global and regional commercial, medical and market access teams in developing strategy and tactics for IBD

• Immunology experience (IBD not necessary)

• Norwegian Market knowledge - with network of physicians

• Commercial background

• Top Tier Pharma company experience

• Leadership Style – clear strategy, get people together in cross functional team

• Fluent Norwegian and English

• Minimum of 7 years of experience in a commercial environment, especially in biologics

marketing at a country level is mandatory, experience in a specialty market would be an advantage

• Master’s degree in business administration or science

• Experience in pioneering, defining and launching new marketing programs, including budget

• management

• Ability and willingness to travel

Job: *Business Development

Title: Business Unit Head IBD - Norway

Location: NO-02-Asker

Requisition ID: 1701688